I mentioned in my last article that artisans were one set of people that made doing business in Nigeria tricky and frustrating. I recall dealing with an electrician concerning a faulty connection in the wiring of my workspace and this guy...
Sometimes as a business owner, all you think about is your brand, your products and how they will benefit your customers’ lives – basically, about your life as an entrepreneur or business owner. However, do you ever stop to think about what it...
You have probably heard of the numerous ‘amazingness’ of social media and the endless list of opportunities available to leverage opportunities for your brand growth. Yes that is true. But… You’ve been on social media, you have a social media page...
When it comes to business, especially in a place like Nigeria, everyone has what works for them which might not work for the next person. This is because every brand is peculiar in its own way and has to use those peculiarities to their own...
Social media has become a very essential point of marketing and customer contact for any business or brand no matter how small or big. With the focus being mostly on content, not just any content but good and relevant content, that can engage...
Your brand logo is most likely the first thing that your customers notice, right after your brand name. You put it on every content created for your brand and it is also another way for your customers to easily identify your brand among your...
Running a small business is no easy task! Even though it’s termed “small business”, the work that goes into starting and running a small business is definitely not small. So it should be that as a small business owner, you should be doing everything...
The sad… and maybe not so sad – thing about online trends is that they change faster than a chameleon changes its skin to blend in with its environment. But that is what trends help you to do anyways, they help you stand out by blending...
In my other article, I suggested three ways you can drive traffic to your new site for free. There is only so much that free traffic can do. What’s more, it requires a lot of energy and consistency to keep sharing and promoting. That’s why I have...
Now that you have your website up and running, one down. Where is your first customer, who will come and buy? Biko. The site is there, looking fine and your products and prices shining; 3 days go by, no alert, 3 weeks no customer, oh my. What do you...