Your brand logo is most likely the first thing that your customers notice, right after your brand name. You put it on every content created for your brand and it is also another way for your customers to easily identify your brand among your competition.
So it is very important that your logo is properly expressed to adequately represent your brand no matter where your content reaches. Sometimes, you may have the wrong logo and it’s not about the content of the logo but how people see it and the impression it creates in your customers’ minds.
Here are 5 ways you know that oops, you’re definitely doing something wrong when it comes to your logo –
1. If you have to use specific background colours so that the logo can properly be displayed
This one has to be the most frustrating of all. You want to use a red background but because your logo is dark purple, that won’t even work out.
Having to be restricted in your colour choices just because of your logo is a tell tale sign that you have the wrong logo.
2. Other people see a different thing than what you think is represented by your logo
In your logo, you’re seeing a mighty eagle, meanwhile, other people seem to think it’s three people engaging in a threesome. Ah! That is a problem because it gives your audience a distorted representation of what you actually want them to see.
3. Your logo looks like another brand’s logo
While this might not be a problem in itself – especially if the other brand is in a different industry – it becomes a problem if such a brand is in the same industry with you.
This means that your customers can get diverted to your competition’s all because of your look alike logo.
4. Your logo is outrightly bad or confusing
Imagine viewing a particular content and the first thing you are attracted to is the logo but not in a good way; it becomes a distraction.
A bad logo will do a poor job of representing your brand and it will also distract your audience from your real content.
As a matter of fact, not investing in something as important as your logo will pass across a message of nonchalance which can discourage other brands from doing business with your brand.
5. Your logo does not have different representations for different positions
On the top of your website for example, your logo can be displayed fully but on the footer of your page, it can just be a logo without a writeup underneath (if it has one)
Just like the Nike logo appears sometimes without the wordings, only the Swoosh logo. Having different representations of your logo for different situations help people to be more familiar with your brand and build brand loyalty.
That being said, I do not think any logo is outrightly bad or good, just not properly represented. Creating the perfect logo for your brand is way deeper than people think and it involves good and expert knowledge to execute it.
You don’t just need a logo, you need a brand manual to help you know the different ways you can express that logo on different backgrounds.
So do you have a bad logo? Use the pointers above to know and adjust!
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